Who is it for?

Stream:
Creating

Who is it for?

As in: Who is your customer?

It's a necessary question to go along with: What are you creating?

And it should be asked before each meeting and before each task, privately or out loud, as a gentle reminder for you or the group because it's just far too easy to forget.

We start creating for the right reasons, for a patient, or an employee group, or another department ... and then the bureaucracy gets jealous, and it's a strong jealousy, and soon enough decisions are being made not in the best interest of the customer, but for the purposes of satisfying the bureaucracy—that nebulous nonsense everyone despises yet everyone works to please.

It turns what we do into check-the-box exercises.

Development efforts are turned into a check-the-box exercise because there has to be a process to ensure it's happening. Improving employee engagement efforts become a check-the-box exercise because the approach must scale. Improving the patient experience becomes a check-the-box exercise because there's a right way to do it. Innovation becomes a check-the-box exercise because there must be a business case.

And don't even start with the budget.

All because we forgot who it was for.

Related Reading

Through The Work is a creativity development studio for healthcare people embracing The Transforming—the always-happening, always-unfolding state of change in your job ... and using it to make more of the change you know should be happening, happen.

The Transforming is the most important professional opportunity of our careers—one that will lead to new job opportunities, real change, and a transformed industry for all of us and everyone else.

My name is Drew Weilage and I work in healthcare, too. At Through The Work, I help people like you make develop a creative practice to do your best work.

Oh, and pep talks! Get a pep talk when you need one: big day, bad day, or any day at all. Text me at 646-450-2465 or send me a note.

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