What change are you seeking to make?

Stream:
Change

Who’s it for?

What’s it for?

What is the worldview of the audience you’re seeking to reach?

What are they afraid of?

What story will you tell?

Is it true?

What change are you seeking to make?

How will it change their status?

How will you reach the early adopters?

Why will they tell their friends?

What will they tell their friends?

Where’s the network effect that will propel this forward?

What asset are you building?

Are you proud of it?

Seth Godin calls this a simple marketing worksheet.

I think it works remarkably well as a change management worksheet, especially since the first explicit change question doesn’t come until after 6 questions meant to focus your thinking about the prospects of the change.

It could work just as well as a leadership worksheet, too.

You can read more. It’s a delightful book.

Through The Work is a talent development studio for healthcare leadership embracing The Transforming—the always-happening, always-unfolding state of change in your job ... and using it to make more of the change you know should be happening, happen.

The Transforming is the most important professional opportunity of our careers—one that will lead to new job opportunities, real change, and a transformed industry for all of us and everyone else.

My name is Drew Weilage and I work in healthcare, too. At Through The Work, I assist people like you with the skills, attitudes, and points-of-view to propel your professional success. It's personal training for a transforming world of work.

Oh, and pep talks! Get a pep talk when you need one: big day, bad day, or any day at all. Text me at 646-450-2465 or send me a note.

Through The Work Writing

Working Out Loud Blog

Ideas and inspiration on The Now of Work to fuel your thinking, learning, and creating. Get inspired.

BOOKS

Welcome To The TRANSFORMING

Navigating The Transforming—the always-happening, always-unfolding state of change in your job—is the path to personal satisfaction, professional success, and real progress. Here's how to do it.

Get Organized To Get creative

Being organized is the foundation of a creative practice and creativity. Here are a series of guides to help you get organized at work. Get organized.

Learning From The (Work) Experts

Talented people have worked on similar problems to the problems we're now solving. Thankfully for us they've shared what they've learned. So let's learn from them.

(Personal) Professional Development

Your current role can be viewed as a platform to get better at the work you do and how you do the work. Your professional development is a you activity. Make it work for you.

Work/Better

Why we work the way we work is important to understand ... so we can create something better. Here's what's happening.