Convincing committees, persuading bosses, influencing stakeholders, etc., etc., etc., ... it’s all sales.
“To sell is human” as Dan Pink helpfully illustrates in his book by the same title.
That means we’re all in sales now; and for most of us this means non-sales selling—the persuading, convincing, and influencing we do in the everyday responsibilities of our jobs.
Sales and selling can be a helpful way to frame this work.
If that notion is uncomfortable, it’s likely because of an outdated mental model that sales and selling = smarmy salesman. We need a better one. Successful selling can’t be smarmy.
So Pink gives us a different way to think about selling: the new ABCs of sales.
The new ABCs provides a foundation for a new mental model of selling: Us, and the work we do every day.
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